Blog
Field notes from operator-built software.
March 1, 2026
A letter to other FBC franchisees
An open note from one Freedom Boat Club franchise owner to the rest of the network.
Read →February 5, 2026
The ten AI gaps in marine software
A field report on exactly where the incumbents are asleep — and where a vertical AI platform earns its place.
Read →January 15, 2026
Why we built BoatTech
The marine industry deserves software that wasn't built in 2012. A short note from the operator who got tired of waiting.
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